Here are some of the reasons AR is getting so popular in real estate marketing in the recent years:
1. User engagement through visual interaction
When limited to 2 dimensions, real estate projects do not offer much information for the customers. By presenting all the best construction projects in the most engaging way, in augmented reality, clients get to emerge themselves into the new dimentions of the property on sale. From a 2D picture an augmented reality app can produce a 3D creation of the property. It can be viewed from different angles, sections of the house can be taken off to reveal the layout of different floors, not just the bits that a camera can capture.
2. Clarity on the service/product offering
You simply boot up an app on your smartphone or tablet and select the property (current or future) that you want to check out. Holding up the phone and moving it around will create a window into the property, allowing you to virtually walk around it and check out everything, including where you can put your furniture, what color you want to paint the walls, etc. You can even discover new properties by just walking down the street, pointing your smartphone camera at a house for sale, and seeing real-time stats such as price, for-sale status, contact information, even pictures or virtual tours.
3. Viral Word of Mouth publicity
Studies show that when customers become more interest in a particular property that they previewed with Augmented Realiry AR or Virtual Reality VR device, they will be more app to involve in conversation with a company and spread the word around. Bigger engagement from the campaign leads to higher arousal which encourages word of mouth. Many customers when find a house/apartment they like also like to ask the opinion of their family or friends, therefore sharing the listed property by means of digital media.
4. Easiness to reach more customers
Given that mobile applications with Augmented Reality AR are easily available on modern mobile devices, there is no easier way to reach potential property buyers with all the information about available apartments and houses on sale. Flagship projects can be viewed anywhere in a form of an interactive brochure. All that is needed is a mobile device with an app and a brochure of the company. Easily build up your augmented reality portfolio and access all your projects offline during your meetings and events.
5. Direct Return on Investment
In the time when engagement is tangible and quantifiable through digital media companies can get stats about the numbers of people interact with their collateral, times and places, length of each interaction and precisely which direct actions they took: booked a viewing, purchased, social shares, etc. This creates a clear picture for the new projects within a company.
Augmented Reality interactive print ads increase engagement: Augmented Reality interactive print advertising can capture consumer attention, increasing the time spent with the ad. Include coupons and hidden content to entice consumers to further explore the print.
A fully-featured 3D Virtual Reality Design Studio and Showroom, our product visualization platform gets large-scale and semi-custom products into the hands of
prospective customers without the costs, complications and physical limitations of tangible samples. Using Augmented Reality and Virtual Reality, WePop enables virtual 3D product visualization, customization and configuration demo that create an emotional, connected sales experience.
Industry-leading 3D content and file management
Transform rigid, bandwidth-hungry 3D models into flexible, featherlight and dynamic assets that can easily be shared and managed independently while accounting
for multiple levels of detail for re-purposing and future-proofing. WePop enables efficient, scalable upload and distribution of 3D media files
Visualization and configuration for high-consideration and custom products
Easier than taking a selfie, WePop captures 3D data from the real world so that shoppers can configure complex products within a relevant context.
The user places an image target in their physical environment, (e.g., on their Dining Room Floor) and taps a button to capture a snapshot of the scene
(e.g., their Dining Room). As the image is captured, detailed environmental information such as perspective and scale are automatically detected.
3D Composer tools are used to add, move, and configure rotate products in 3D perspective within the captured scene.
Think big, start small and scale
WePop is the only robust Augmented Reality AR/ Virtual Realiry VR SaaS platform that scales to the enterprise. Our accessible pilot program helps stakeholders demonstrate value
with an efficient time-to-market. Once a pilot has been validated, it’s easy to upgrade to a complete 3D inventory of products.
WePop 3D Virtual Reality/Augmented Reality Design Studio and Showroom platform is robust, mature and built for the enterprise.
Applications include sales demos, events, service and ecommerce. Publication options include custom branded apps (white label)
or integration into an existing mobile app.